real. kind.'s commitment to a harm-free world

I formulate every product I sell from scratch. The recipes come from years of research, classes, market studies, and more research. And as much thought as I put into the harm-free products I create, I put at least as much into what I choose not to include in my products, or my packaging.

In addition to what’s in my products, I have also given deep consideration to the kinds of containers around my products.

I want my coven of goddesses safe, and I want my products to have the smallest environmental impact as possible (remember, we do no harm). Here is a partial list of products I will never use in or around real. kind.’s products, and the reasons why.

Palm Oil

Palm oil is a common ingredient in skincare and haircare products, and foods. It’s ubiquitous in chocolate candy, baked goods, snacks, soaps, conditioners, and bath/body care products. It makes a beautifully hard bar of soap, and is an inexpensive and healthier oil to use in foods than most vegetable oils.

Palm oil is also a terrific source of vitamin E, including the hard-to-find toctrienol, a constituent of Vitamin E that exists in only a few natural sources (palm oil being one of them). It’s very good for skin, and can is used very effectively in moisturizers and hair care products.

However, it has a devastating effect on the environment. The palm industry has contributed to millions of acres of deforestation, primarily in Indonesia and Malaysia. The industry has also destroyed the habitats of animals, including orangutans, tigers, and elephants. In some instances, the palm industry has effectively evicted forest-dwelling human populations.

 An orangutan clings to the only remaining palm tree in a forest depleted by the palm oil industry. Orangutans, who are displaced, orphaned, kidnapped and killed by the palm oil industry, have become a symbol of the destructive effects of palm oil. (photo: Biosprit-subventionen)

An orangutan clings to the only remaining palm tree in a forest depleted by the palm oil industry. Orangutans, who are displaced, orphaned, kidnapped and killed by the palm oil industry, have become a symbol of the destructive effects of palm oil. (photo: Biosprit-subventionen)

There are some organizations and agricultural areas that have committed themselves to sustainable and ethical palm harvesting. These organizations make up only a small percentage of the overall palm oil market. Also, their palm oil products are necessarily much more expensive that conventional palm oil. Further, many of the sustainability claims are either self-reported or questionable.

Due to the impact that widespread palm oil harvesting has on our fellow animals and our planet, I decided that the benefits of the wondrous product do not outweigh the harm it does to our planet.

Parabens

Parabens are a group of synthetic compounds that are commonly used as inexpensive, very effective preservatives. They are used in up to 85% of cosmetics. They are also found in many types of plastic containers.

The jury is still out on parabens. Some studies show a relationship between parabens use and cancer, particularly breast cancer in women. Others find no conclusive link between parabens and cancer, or other maladies.

Because I’m not willing to risk using one single even potentially harmful ingredient, I choose not to use parabens. All my preservatives and containers are paraben-free.

Phthalates

As you shop, rest assured that every single product you buy from real. kind. will be harm-free, both to you and to our Mother.

Phthalates are a group of chemicals used in plastics, solvents, and even some personal care products (particularly haircare products). They make plastic more flexible, and are widespread on plastic containers. After years of choosing containers for all my products, let me tell you, it is very difficult to find plastic containers (or even glass containers with plastic pumps or closures) that do not contain phthalates.

Studies are much more conclusive about the harm of phthalates – they’ve been linked to asthma, ADHA, breast cancer, obesity, Type II diabetes, and a host of other neurological and behavioral conditions.

In my commitment to create harm-free products, I consciously seek out containers that are 100% phthalate-free.

As you shop, rest assured that every single product you buy from real. kind. will be harm-free, both to you and to our Mother.